The course introduces the principles and problems of marketing goods and services.
Associated Departments:
Academic Track , Accountancy, Business, and Management Strand - CORE , Senior High SchoolIn this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to think about who the consumer of goods and services is, what the consumer needs, and what the consumer wants.
The content, assignments, and assessments for Principles of Marketing are aligned to the following learning outcomes:
- Define marketing
- Identify evidence of marketing in everyday life
- Demonstrate a clear understanding of the marketing concept
- Describe the role of marketing in building and managing customer relationships
- Describe how different types of organizations, such as nonprofits, consumer product (B2C) firms and business-to-business (B2B) organizations, use marketing
Explain how marketing creates value for the consumer, the company, and society
